I saw the most phenomenal idea a couple of days ago on Twitter that is a simple way to begin lead nurturing….via Twitter. When we decided to follow @FalconStor, a technology company, on Twitter (we carefully choose who we follow so as to keep our ratio of followers to followed balanced), they replied with a link to a free chapter download of their guide, “Storage Area Network for Dummies.” Now I’m no dummy, but I know a good opportunity when I see one. When folks click through to the link, they get not only the download, but also an expert video on storage, a blog link, latest company related news and links for social sharing.

Twitter is the perfect driver for nurture campaigns like this one. It’s using the strengths of social media to educate by sharing. Kudos FalconStor!!!